Blog articles in March 2020

Providing Perspective During a Time of Uncertainty

Brintons has been at the forefront of the woven carpet industry since its inception in 1783, only seven years after The United States declared independence. Since that time the company has been through countless European as well as global wars, unstable economies and numerous pandemics.

Through these years of uncertainty, Brintons has designed and implemented its own looms, pioneered the use of the now industry-wide standard yarn blend consisting of 80% wool and 20% nylon, successfully broke into the Americas market and acquired F.D. Agnella in Poland in 2015. This acquisition further strengthened the company’s commercial position in key European markets while extending the service to clients across the globe.

In the past 237 years, Brintons has not only endured, they have thrived.

At the core of Brintons are strong, resilient and resourceful people, some who are fourth, fifth and sixth generation team members. Since 1783, this team, as time has proven, has adapted and weathered the storm.

Today brings new challenges. We are seeing nations around the world under lockdown while ‘stay-at-home’ orders are starting across the United States due to the Coronavirus. Championing integrity as a core value, we wanted to honestly relay to all of our clients how Brintons is being affected and what to expect in the coming days.

These mandated shutdowns are causing us to cease operations at some of our facilities as well as presenting challenges in obtaining raw materials. With our global footprint we are able to continue producing and shipping our award-winning carpet even with these short-term supply chain issues. The mandated government shutdowns at some of our existing plants will directly contribute to extended lead-times and we will do everything possible to ensure our commitments are met to best of our ability during this global pandemic.

We are committed to transparency in our operations and will work to update our teams and clients as news arises regarding the Coronavirus pandemic. At this time Brintons is ensuring our staff and their families are safe and healthy. The majority of our teams are working from home and practicing the social distancing we need to collectively shut the spread of the virus down. We are actively working on projects daily and we are here to help in any way possible.

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Visit our contact page to get in touch with your local Brintons representative.

COVID-19 Coronavirus

Dear Customer, client and followers of Brintons worldwide.

These are very clearly difficult times for the world as nations try to combat the global pandemic. At Brintons the safety of our people remains paramount and in line with advice from governments around the globe we have taken measures to close our offices worldwide and ensure our colleagues can work from the home environment.

We have also had to face the difficult decision to begin the process of suspending operations where appropriate to ensure the safety of our workforce.

These are unprecedented times. Please rest assured that your usual contacts are only a phone call away and much of the early stage work on custom projects can still continue, but we appreciate that for many businesses this will not be a priority.

Furthermore any orders for UK residential stock are therefore temporarily suspended with immediate effect.

We urge you to stay safe and to heed the medical advice, and together we look forward to the conclusion of this terrible pandemic soon.

Duccio Baldi
Chief Executive
Brintons Carpets Ltd

Introducing the Parlor

Carpets created through collaboration and unapologetic imagination

Talented designers across North and South America allowed their unbridled creativity to transpose from four inky sketches into twelve, one of a kind Axminster carpets.

Woven in our 80% wool, 20% nylon yarn blend, carpets from the Parlor collection offer customers the best combination of performance, longevity and luxury underfoot.

Based on the Exquisite Corpse game, invented by Surrealist artists in the 1920s, our designers released their unconscious imagination as they filled in one-fourth of a masterpiece before leaving half an inch exposed and shipping the game to the next player.

After the fourths were filled, these black and white sketches were photographed. Each digital file was distributed to a different group of designers to be translated into colorfully woven Axminster carpet.

The result of this exercise was better than any of us could have hoped for, ensuing unique Axminster designs with surprisingly linear transitions and glowing neon hues used to juxtapose moody velvet textures, perfect for casinos and public spaces.

Inspired by a space defined by community, The Parlor depends entirely on successful collaboration. This can be felt through patterns that call us to our local watering hole and remind us of the intimate social spaces occupied by literature and art’s greats.

Check out the collection and see how these exquisite designs can enhance your next commercial project using our Design Studio Online recolouration tool

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