Good design starts with a spark of inspiration. Finding the perfect carpet design shouldn't be the hard part.

That's why we're excited to introduce the newly refreshed Brintons Design Studio Online (DSO) — packed with powerful new tools designed to help you discover, customise, and present carpet designs faster than ever before.

Whether you're hunting for the perfect pattern, building a colour story, or pulling together a client presentation at the eleventh hour, the new DSO is ready to make your life a whole lot easier.

What's New?

Search Like You Mean It

Forget endless scrolling.

Our new Semantic Search lets you search using natural language. Describe what you're looking for — "organic geometric pattern in warm neutrals" or "art deco-inspired luxury carpet" — and DSO will do the heavy lifting.

Need inspiration? Upload an image and our new Image Search will find the closest matching designs from the Brintons archive.

It's a little bit like having a design assistant. One that never takes lunch breaks.

My Palettes — Because Great Colour Stories Deserve Saving

Found the perfect combination of colours? Don't lose it.

With My Palettes, you can create, save, and organise your own custom colour palettes, then apply them across multiple designs and projects with ease.

Whether you're working to a brand guideline, a mood board, or a client's very specific shade of "not quite blue, not quite green," My Palettes keeps everything beautifully consistent.

Presentation Builder — From Design Selection to Client-Ready in Minutes

We've all been there.

A presentation needs to go out. The deadline is approaching. Screenshots are multiplying. PowerPoint is misbehaving.

Enter Presentation Builder.

Create polished project booklets directly within DSO, bringing together your selected designs, colourways, and project imagery in a professional, presentation-ready format — all without leaving the platform.

Less formatting. More designing.

Built Around the Way You Work

The new DSO isn't just an update. It's a complete rethink of how designers and specifiers interact with the Brintons archive.

From discovering designs and creating custom colour stories to building projects and producing professional presentations, everything has been designed to help you move from inspiration to specification with less effort and more confidence.

Ready to Jump Back In?

Already Have an Account

If you have used DSO in the last six months, visit dso.brintons.net and simply reset your password to access the new platform.

Been a While?

If your account hasn't been active recently, you'll need to create a new one to regain access.

Need a Visual?

Visit our Vimeo to watch tutorials on how to get started.

https://vimeo.com/brintons

Go Explore

With smarter search, custom palettes, presentation-building tools, and thousands of designs at your fingertips, there's never been a better time to rediscover Design Studio Online.

Head to dso.brintons.net and see what's possible.

We think you're going to like what you find.

Small Bricks, Big Ideas: BRIXL Turns Heads at BDNY 2025

Brintons’ newest Self Expression Fall 2025 design collection made a bold debut at BDNY with an experience that felt fresh, interactive, and delightfully nostalgic—inviting attendees to explore, imagine, and truly engage.

Designed by Brintons Senior Designer Francis Pye, BRIXL came to life through conversations on the show floor. Pye attended both days of BDNY, connecting directly with attendees to share the thinking behind the collection and how it is meant to empower designers to create personalized hospitality spaces.

The booth brought the BRIXL story to life with a bold, graphic look inspired by pop art and city energy. Bright colors, simple geometric shapes, and oversized graphics created a strong visual impact. Three BRIXL design samples were displayed on the booth wall, while the floor carpet woven with 24 colors showcased Brintons’ High Definition Axminster (HDAX) capability.

BRIXL viewfinder giveaways offered a hands-on way to explore the collection, using three rotating wheels to show how the patterns are built layer by layer.

Together, the collection, the booth, and the experience showed what BRIXL is all about—small pixels coming together to create big ideas.

Innovative 32 Colour Capability

Always one step ahead of the game, spotting trends and forecasting future fashions ensures we have grown and adapted to increasingly demanding consumer and corporate markets. Brintons is recognized as a powerful creative source, pushing the boundaries of how people think about pattern and colour on the floor.

High Definition Axminster from Brintons raises the bar of carpet design with unrivaled colour clarity and creative freedom. Our patented technology enables up to 32 colours to be woven into a single design, delivering exceptional clarity, subtle gradations, and limitless creative possibilities. Supported by one of the world’s largest design archives and a global team of expert designers, HDAX blends artistry, heritage, and technical excellence to create carpets that truly transform interiors.

For over 15 years, Brintons and The Stacy Garcia® Design Studio have shared a creative partnership defined by imagination, craftsmanship, and mutual respect. What began as a spark of shared inspiration has evolved into one of the most enduring collaborations in Axminster carpet design. The relationship is  built on balance, trust, and a shared drive to innovate without losing sight of tradition.

The Latest Chapter: Imperfect Opulence

The newest collection, Imperfect Opulence, marks another creative high point in the Brintons x Stacy Garcia story. It is a celebration of history, texture, and modern luxury.

As its name suggests, Imperfect Opulence embraces the beauty found in the flaws of traditional textile techniques. Subtle irregularities in the weave and distressed motifs drawn from hand block prints give each pattern its depth, warmth, and personality. True craftsmanship is not about flawless precision, but about character.

Leah Jack, VP of Design for Brintons Americas, captures this spirit perfectly:

"It successfully weaves the rich history of vintage textiles and techniques with a modern twist of warm luxury that feels familiar and inviting. The patterns and palettes have a hint of whimsy that makes the collection feel fresh and open to interpretation. It evokes the timeless joys of the Arts and Crafts movement, where the details are king, but there’s also a wonderfully imperfect aesthetic that wouldn’t feel out of place in a Wes Anderson film."

Both Brintons and the Stacy Garcia Design Studio share a deep commitment to quality and creativity, an alignment that has made their collaboration both seamless and ambitious. Together, they continue to push boundaries while keeping storytelling at the heart of their design philosophy.

By weaving narrative into every project, drawing from local history, flora, and fauna, designers can craft spaces that feel individually curated and deeply connected to place. Like all of Stacy Garcia’s Brintons collections, Imperfect Opulence is fully customizable, designed for layering and versatility to meet the needs of diverse interiors.

A Partnership Woven in Time

As Brintons and Stacy Garcia Design Studio celebrate fifteen years of collaboration, Imperfect Opulence stands as a testament to their shared passion for creativity, craftsmanship, and storytelling. From meticulously woven Axminster carpets to designs that celebrate the beauty of imperfection, this collection embodies the essence of a partnership that continues to set trends, inspire designers, and delight clients around the world.

When visionary design meets expert craftsmanship, the result is not just beautiful flooring, it is a legacy of timeless artistry.

View Imperfect Opulence here.

Brintons is proud to be the largest user of British wool in the world. Wool is the primary component of our products bringing a multitude of benefits and most importantly it is a sustainable, renewable material. Classed as Rapidly-Renewable, wool carpets make a significant contribution to improve indoor living standards, conservation of energy and are ecologically friendly.

Our friend and British Wool’s Director of Marketing, Graham Clark, shares more insight in a recent article from CFJ Magazine. And in case you’re wondering—no, shearing sheep for wool is not harmful to them. In fact, it’s not only beneficial for the animal, it’s essential to their health and wellbeing!

WHAT IS BRITISH WOOL?

British Wool is a farmers’ co-operative set up in 1950, owned by more than 30,000 farmers across the UK. It collects, grades, and sells wool on behalf of its 30,000 members to the global wool market. The wool is sold at one of 20 auctions held each year, conducted remotely from its head office in Bradford. The wool is then processed into one of many end-products, including carpets. In fact, carpet is the largest end-product, with more than 50% of British wool used in residential and commercial markets.

The core aim of British Wool as an organization is to maximize the value of its members’ wool. Profits are paid back to the farmers, minus the operating costs of running the business. British Wool will collect any type of wool from any sized farm in the UK. Without British Wool, much of the wool in the UK would go uncollected. A glance at mainland Europe, where there is no equivalent to British Wool and the vast majority of wool goes uncollected and is simply disposed of, shows the scale of waste involved—truly a loss of an amazing natural resource.

Wool in the UK is highly diverse; the country has more breeds of sheep than anywhere else in the world, with more than 60, and each breed produces different types of wool. At British Wool, highly skilled wool graders hand-grade every single fleece, looking for qualities such as fibre length, strength, colour, and uniformity within each fleece. This helps determine the end-product the wool is best suited for. This grading is one of the most important aspects of British Wool’s operations, as it allows buyers and end-brands to ensure they are using the right types of wool in their products.

BRINTONS AND BRITISH WOOL

Brintons is the largest user of British wool in the world, utilising wool from approximately 1.7 million British sheep each year. The company has incorporated high levels of British wool in all of its carpets for many years, which is one of the many reasons it has earned such an enviable reputation for quality. As expected, British Wool maintains a close relationship with the team at Brintons at every level. British wool is an inherent and crucial part of Brintons’ story, and it is essential that they are given all the support and resources needed to communicate this effectively.

A large and important part of British Wool’s role is to provide training to Brintons’ global sales teams. Over the past few years, British Wool has delivered training to their European, US, and Australasian teams. This training includes a visit to a British farm.

IS WOOL THE ULTIMATE SUSTAINABLE FIBER?

Without doubt, wool has so many inherent qualities that man-made fibres, like plastic, try and fail to imitate. Wool is one of the most sustainable fibres in the world and has been for centuries. As a natural resource, wool is renewable because sheep grow their fleece year after year, this needs to be shorn at least once a year for animal welfare reasons. Unlike synthetic fibres made from fossil fuels, wool is environmentally friendly and reduces reliance on unsustainable materials.

WHAT ARE THE ADVANTAGES OF WOOL FLOORING?

There are many advantages to wool flooring. As already mentioned, owing to its renewability wool is the truly sustainable choice for any type of flooring. The ability to spring/ bounce back is structurally built into wool fibre. If you were to try and compress a handful of wool, you would find it is impossible as its natural spring will resist. This also happens on the floor - the spongy cells and the helix (acts like a spring) push back, and this means you get less flattened fibre and distortion meaning that a wool carpet looks better for longer. You can actually bend wool fibres 20,000 times without them breaking. All wool has this quality but the fact British wool is the bulkiest wool in the world makes it the perfect choice for carpets. Wool has low flammability resisting fire and also doesn’t emit smoke or fumes.

Studies in New Zealand have shown that wool vastly improves indoor air quality by helping to remove pollutants (VOCs) and allergens from the air. Not only does wool neutralise these pollutants quicker and more completely than other flooring options, but wool also doesn’t re-emit heat. This means they continue to purify the air for up to 30 years. Finally wool absorbs noise and echo, ideal for the home and also commercial applications. Ask yourself, what other type of flooring can offer so many amazing features as wool does naturally?

www.britishwool.org.uk | @britishwool