Sustainability is something we all strive to achieve. It’s on everyone’s mind. Knowledge is power and knowing where something comes from can give you comfort when it’s sourced properly and skillfully produced. We encourage our clients to continue to ask questions and understand where and how products are made.

Since 1783 Brintons has owned and operated its own factories producing woven Axminster and Wilton carpets for commercial and residential interiors. Owning our own facilities gives us the unique opportunity to control every aspect of the process. As an environmentally-responsible company, Brintons is continuously evaluating its procedures and integrates improvements through each manufacturing process and over all aspects of our business, including raw material and energy use reduction, manufacturing waste and harmful emissions reduction, and recyclable products.

Sustainable Development

The core meaning of sustainable development is evolution that meets the needs of the present without compromising the ability of future generations to meet their own needs. The broader context of sustainability has defined key aspects to integrate into business. A number of concepts exist that are marketed under various labels.

Brintons consider that the fundamental approach is to have strategic focus across Economic Practice, Social Responsibility and Environmental Protection.


Wool is the primary component of our products bringing a multitude of benefits and most importantly it’s a sustainable material. Classed as Rapidly-Renewable wool carpets make a significant contribution to improve indoor living standards, conservation of energy and are ecologically friendly.

Brintons sources wool following IWTO (International Wool Textile Organization) sheep welfare guide­lines. IWTO is the recognized global authority for manufacturing standards in the wool textile industry.

Brintons is a registered supporter of The Campaign for Wool which was started in 2010 by HRH The Prince of Wales with the purpose of renewing interest in and creating a greater awareness of wool’s environmental credentials. Our CEO has signed The Dumfries House Declaration which is a ten-point declaration of intent to support an environmentally responsible, sustainable, and commercially viable wool industry.

Quickweave Naturals

In 1950 Brintons pioneered the 80% wool/20% nylon blend which is now a global industry standard. Understanding the fast paced requirements of today, along with keeping sustainability in focus, we are now offering a 100% undyed British Wool palette for our QuickWeave program. An eco-friendly alternative to synthetic or dyed yarns, 100% undyed wool is recyclable, biodegradable and uses less resources throughout the manufacturing process making it a more sustainable choice.

The special wool yarns are created by blending together fleece from different colored sheep or different parts of the sheep’s body to create a set of 8 beautiful shades of neutrals.

By utilizing our QuickWeave program we are able to provide an expedited solution for fast turnaround projects combined with the beauty and eco-friendly option of 100% undyed British Wool. Some might say... the best of both worlds.