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Introducing The Parlor Collection

Talented designers across North and South America transform four inky sketches into twelve one of a kind Axminster carpets.

Based on the Exquisite Corpse game, invented by Surrealist artists in the 1920s, our designers released their unconscious imagination as they filled in one-fourth of a drawing before leaving half an inch exposed and shipping the game to the next player.

After the pages were filled, the sketches were photographed and distributed to designers to be translated into woven Axminster carpet.

The result of this exercise was better than any of us could have hoped for. Inspired by a space defined by community, The Parlor depends entirely on successful collaboration. Woven in our 80% wool, 20% nylon yarn blend, carpets from the Parlor collection offer customers the best combination of performance, longevity and luxury underfoot. Check out the entire Parlor collection here.

Check out the collection and see how these exquisite designs can enhance your next commercial project using our Design Studio Online recoloration tool.

Brintons rounds out commercial team with new sales duo

Brintons is pleased to announce the new commercial sales duo covering Indiana, Michigan, and Ohio.

For new projects and library updates, please feel free to reach out to Saeth and Steve during their training process. All ongoing projects will continue as is with the Brintons senior management team. Please join us in welcoming Saeth and Steve to the Brintons team.

Needing axminster in Indiana or West Michigan? Let Saeth know.

Saeth Gronberg | Green Mountain Contract

231 944 6551

saeth.gronberg@gmail.com

Located in Ohio or East Michigan with carpet questions? Ask Steve.

Steve Gottbreht | EJW Contract Inc

616 293 5181

gottbreht@gmail.com

When is the right time to Camp?

For the past seventy-one years, design afficiandos across the globe have gathered at New York’s Metropolitan Museum of Art to celebrate and raise money for The Met’s Costume Institute.

This year, we witness another showcase of theatrical fashion designs centered around the theme, “Camp: Notes on Fashion”. Now if you’re not too familiar with the terminology, this event does not include tents, campfires and marshmallows – or does it?

Modeled after Susan Sontag’s 1964 essay ‘Notes on Camp’, where she describes the word as depicting elegance through exaggeration, the 2019 Met Gala brings together elements of fantasy, kitsch, and luxury. So, what does this have to do with carpet?

Like all things, fashion and interior design are unmistakably intertwined. The Brintons creative team have dabbled in the same campy spirit, making this year’s Met Gala an even more welcomed occasion.

Image: Traci Ellis Ross (DIMITRIOS KAMBOURIS/GETTY IMAGES) with design 2/S5374SG.

Our custom Axminster design collection, Camp Revamp by Stacy Garcia for Brintons, takes the Met Gala theme to another outrageous level. From fanciful patterns to synchronic imagery; this avant-garde collection is perfect for any contemporary interior daring to make an uninhibited statement. Imagine talking to a client about how they can have a still frame of this event captured into a luxurious yet durable Axminster carpet.

‘Camp’ design can be quite humorous, ironic, or can represent a conundrum of convoluted expressiveness. The extreme repetition, bright colors, and fabulously inflated forms from the 2019 Met Gala play into Brintons' conversion of camp–Axminster carpet.

Image: Saoirse Ronan (Shutterstock) with design 10/S4735SG.

Image: Ciara (Karwai Tang/WireImage) with design 2/S5370SG.

Image: Adwoa Aboah (Jennifer Graylock/PA) with design 8/S4738SG.

The Brintons Axminster collaboration with Stacy Garcia highlights a rebellious and sophisticated harmony that defines this exuberant collection. From designs illustrating scenes of mystical lands to scenery that at times are hyperbolic in nature; Camp Revamp by Stacy Garcia for Brintons blurs the lines between kitsch and high art.

Elements and principles of art have the power to transcend through many various forms of media. As we can see this outrageous aesthetic of ‘Camp’ can be portrayed not only in fashion, but also as an interior design trend. At Brintons our goal is to lead by design and bring forth the best quality finished product that is also visually eloquent. Which comes to the unapologetic claim that our Camp Revamp by Stacy Garcia for Brintons is ahead of its time and has been camping for quite a while.

Image: Cara Delavigne (GETTY IMAGES) with design 6/S3496SG.

What was your favourite Camp Revamp pairing? See the full collection and play with colour over on our Design Studio Online!

2019 Pantone Color of the Year - Living Coral

Brintons Americas discusses weaving Pantone’s 2019 Color of the Year, Living Coral, into lively wool-rich Axminster patterns.

Pantone defines Living Coral as a warm and nourishing shade of orange. With an air of optimistic energy, Living Coral promotes human connection and pushes us to reflect on our current environmental status. In our natural world, Living Coral brings to mind ideal underwater landscapes and bountiful life-providing botanicals.

In commercial carpet, we see Living Coral, or Brintons Pom #25-2510 (D21), popping up in the abstract line work of loose lay Axminster rugs, used in textural layers to update traditional patterns, and splattered boldly across dynamic graphic elements.

With carpet being the largest unifying element in the interior, a hue as saturated as Living Coral can quickly overpower a design and throw off the balance. However, in extremely high-traffic areas like convention centers where the energy of the color is synonymous to the energy of the space, designers may flood the floor with this saturated hue in an analogous scheme instead of only using it for highlight and contrast.

While Living Coral can be intimidating in application, we encourage creatives to be daring and not shy away from using bold color in flooring!

Las Vegas based designer, Sam Hoeffer, shares her insight on using her favorite pom in the box. “I’ve found that our #25-2510 (D21) is a popular choice amongst our Hawaiian based designers. It’s especially successful when anchored in a sea of vibrant blues.”

Our Pantone poms match, 25-2510 (D21), is one of over 500 standard 80% wool 20% nylon blend poms available to designers.

We also proudly manage one of the largest pattern archives in the industry, much of which is digitally archived and available to be customized on Design Studio Online (DSO). Login to your account, search through the archive, and get inspired by color.

How would you use Living Coral in a carpet pattern? Let us know by tagging us with your colorful creations on Instagram (@brintonsamericas)!

BDNY Recap

On November 11th and 12th, hospitality design professionals gathered at New York City's Javits Center for Boutique Design's annual trade fair.

Located in a corner lot at the front of the trade show, the Brintons booth (#1020) was an experience that highlighted our unique manufacturing process and celebrated the creative basis of Brintons designs.

Brintons latest collection, Materialize by Stacy Garcia, was launched at the fair and served as the perfect inspiration for the design of booth #1020. Featuring natural wood grain textures, subtle metallic finishes, and bold bursts of primary color, the Brintons booth earned the honor of being a finalist for best exhibit out of 114 other flooring and carpet vendors.

To visually demonstrate Brintons' place as a manufacturing and design pioneer within the industry, Brintons wool and other products were also showcased in the booth. Brintons blended, spun, and dyed yarn created the wall covering in half the booth, and accompanied designs from the Brintons Self-Expression Project and the 100% wool cut and loop Wilton collection.

Saturated color, natural surfaces, and the contrast of geometric and organic elements were the common thread among exhibitors at BDNY this year. We expect that these features will continue to inform the industry.

Has the Brintons booth captured you attention? Contact your local sales rep here, we'd love to discuss design trends and learn about your upcoming projects!

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