Brintons granted the first license in British Wool’s new licensee scheme
16th January 2019
As the largest user of British Wool, Brintons are proud to have been granted the first license in British Wool’s new licensee scheme. It was created to differentiate brands which genuinely have a high British Wool content in their products and therefore can offer a better quality carpet.
Ian Motteram, National Sales Manager at Brintons Carpets says, “We are proud to have been recognised as the first licensee for the new British Wool scheme. We have a strong commitment to the use of British wool in carpet with the famous Brintons blend still being used today. The combination of 80% wool with 20% nylon means that our carpets are luxurious to touch but still hardwearing. Wool is natural, renewable and sustainable plus a great insulator of sound and heat. Wool also has hypoallergenic and anti-bacterial properties so we have always championed this most versatile of fibres.”
Expect more communication around the new licensee scheme being released throughout 2019.