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Pantone 2018 Color of the Year – Ultra Violet

Brintons Americas is optimistic about 2018 with Pantone's 2018 Color of the Year, Ultra Violet, leading the way into more vibrant and complex patterns.

According to Pantone, Ultra Violet is a hue that communicates self-expression and ingenuity with an air of intricate creative mystery. Complexity is key with the 2018 color of the year - being a shade composed of opposites blue and red. Zeroing in on the hue's versatility, Brintons designers discuss applying Ultra Violet in woven axminster.

Last year, Brintons called attention to the rise of interest in the color blue, in response to designers across the Americas skillfully redefining hospitality's standard palette by flooding hotel carpets in shades of navy. While subtle textural geometrics still boast classic blue, gold, and neutral colorations, Brintons confidently embraces Ultra Violet as 2018's focus for interiors across the region.

“In a classic analogous scheme, the color has found its way into background layers adding a cool mysterious depth to hospitality designs.” says Mandy Middlehurst, Senior Designer with Brintons Americas. Middlehurst further explains the color’s ambidextrous application saying “although typically paired with neutrals and soft denim blues, I have used it [Ultra Violet] as a contrasting color pop on the uppermost layers in prefunction designs.”

Brintons sees Ultra Violet being used in multiple layers of axminster carpet designs and in all sectors; marine, gaming, public space, and hospitality. “The purple shade would also work successfully in larger open areas, giving a dramatic air to casinos and conference halls. The energy of these spaces and their capacity to contain crowds speak a similar language to the vibrancy of Ultra Violet,” says Middlehurst.

December color story inspired by Ultra Violet:

#discoverDSO – dso.brintons.net

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