Brintons brand
Brintons are delighted to unveil the New Seasons brand campaign which was launched to the trade at the National Floorshow on 4th September 2007.
Two executions were unveiled at launch - autumn and winter, with the spring and summer image to follow early 2008.
Two executions were unveiled at launch - autumn and winter, with the spring and summer image to follow early 2008.
Background
Brintons has become synonymous with iconic brand advertising for luxury carpets. The new advertising campaign mirrors our product strategy - creating beautiful designs that stand the test of time. This strategy is in plain evidence if you review the last few decades of Brintons innovative advertising, having previously worked with inspirational designers such as Vivienne Westwood and Manolo Blahnik.
At Brintons, we marry 200 years of carpet manufacturing expertise with one of man's oldest and most favoured materials, creating the most luxurious carpets that will look and feel good for years to come.
The new campaign naturally celebrates design by embracing the seasons of nature. Combining patterns and plains in iconic imagery shows off the versatility and beauty of our ranges. Using models with body art meant that they blended seamlessly with the carpet emphasising the luxurious nature of wool rich carpets as opposed to other flooring alternatives. Having the carpet flow from and around the bodies showed how easy it is to work with and gave the images beauty and grace.
The whole effect of the model, body art and costume construction results in truly iconic images that captivate your senses.
At Brintons we have continued to invest in our brand. We believe it is essential that carpet is presented as fashionable and desirable. We wish all our retailers a very successful autumn and will continue to do our best in ensuring we encourage consumers to choose Brintons carpets.
