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We launched a pop-up art installation with contemporary artist and filmmaker Shezad Dawood with works woven by Brintons at Clerkenwell Design Week. Exhibited in a loading bay venue, alongside visual motifs and themes drawn from Dawood’s portfolio, the carpets feature bold colours and subtle photographic representations. 

The layering of imagery within the designs utilises the full range of our 32-colour High Definition Weave technology, our signature innovation that allows for a wide spectrum of design possibilities and dynamic patterns.

Avebury Rock by Shezad Darwood (2017), woven by Brintons

Joe Versus the Volcano by Shezad Darwood (2017), woven by Brintons

Multiple White-Out Palms by Shezad Darwood (2017), woven by Brintons

The exhibition space and nearby pop-up showroom consisted of four Brintons carpet-lined transformed sheds.

Brintons carpet-lined sheds at Clerkenwell Design Week 2017

New Bell Twist colours for 2017

14th February 2017

Our latest Bell Twist carpets capture the serene beauty of nature’s neutral palette by using pale tints such as Cotton right across to a striking shade of Slate. These organic tones were chosen specifically to complement contemporary lighting as this has changed how we see colour Halogen and low energy lighting creates a fresher, crisper style which is less sympathetic to more traditional hues. Grey carpets look beautiful in these modern settings as either an accent colour or backdrop.

Bell Twist is a fantastic hard-wearing option that remains tough enough for high traffic areas but won’t compromise on softness or luxury.

Emma Cassidy, Senior Creative Designer for Brintons says “Our refreshed urban and contemporary Bell Twist range for 2017 is infused with soothing and harmonious neutral tones. A timeless and elegant approach to any decorative scheme, this new Bell Twist range offers a palette that is notoverpowering or demands attention, but brings a sense of calm and functionality to any space. A natural companion to both traditional and modern interiors; by adding splashes of accent colours, you will instantly brighten up any room”.

Woven using our famous 80% wool/20% nylon blend, Bell Twist carpets benefit from being luxurious to touch yet extremely durable – suitable for extra heavy domestic use. The stylish, textured surface makes a Bell Twist carpet look good for longer, hence its popularity over all these years.

Design and Manufacturing in the Midlands | November  7 – January  14

Midlands Modern is a showcase of products manufactured by Midlands based companies working with significant designers during the period from 1930 to 1980, highlighting innovative and modernist design. The show celebrates this mid-century period – a period during which the Midlands maintained its reputation as ‘the workshop of the world’.

The showcase contains work from a number of different disciplines, such as lighting, glass, ceramics and furniture, highlighting and showcasing the breadth and depth of manufacturing in the Midlands. 

Featuring in the exhibition is the work of Lady Margaret Casson: an architect, designer and photographer. Margaret Casson had remarkable talent, she studied at the Bartlett School of Architecture University College, London during the 1930s and was one of the few women on the architectural design course at the time. Casson went on to have an accomplished career as an architect and in a number of other design related fields. 

Tibor Reich, one of the 20th century’s most celebrated textile designers – who notably livened up post-war Britain with his taste in bright and vividly coloured textiles will feature in the exhibition. Reich fled from war-torn Hungary in 1937 to study textiles at Leeds University. After the completion of his studies he bought a 19th Century cotton mill in Stratford–upon–Avon and established Tibor Ltd. It is more famously known as the Clifford Mill, and it is where Tibor established his career in producing and designing woven and printed textiles, ceramics, tiles and rugs. 

The Robin Day range of contract carpets 1961 - 62

Robin Day designs from the Brintons Woodward Grosvenor archive have been loaned for the exhibition. 

Robin Day’s range of contract carpets for Woodward Grosvenor was launched in the early 1960s - specifically aimed at the architect/specifier market. The collection was designed to be produced in several colourways reflecting current trends and the surface pattern design was based on a gridded matrix of abstract images. The carpets were produced using the Wilton weave process, a manufacturing method particularly suitable to resisting the heavy use expected of carpets specified for use in the public domain. Brintons Archivist, Yvonne Smith worked with the Parkside Gallery Manager, John Hall to identify key pieces from the archive for the exhibition.

Robin Day made his name in the early 1950 producing innovative designs for Hille Furniture  utilising the new ‘wonder plastic’ – polypropylene. This design work contributing considerably to the establishing of the company’s highly successful Hille Contacts Division. His knowledge of designing for the contract design sector contributed to success in many other areas including projects with - Pye (radio, television and record-player cabinets), BOAC (aircraft interior and refreshment trays including the tableware and cutlery) and for the John Lewis Partnership (interiors and graphic identity).

Amongst a number of other disciplines on display, Midlands Modern highlights the contribution of the Midlands to modernist and contemporary design history, championing the midlands as a creative hub that is still just as relevant today.

Image top right: Midlands Modern Exhibition, Parkside Gallery, Birmingham

Images second right: Yvonne Smith, Brintons Archivist 

Images bottom right: Robin Day carpet designs loaned from Brintons Archive on display

Brintons is excited to introduce our latest axminster design collection,  Altered Gravity by Stacy Garcia, debuting  at Boutique Design New York (BDNY), booth #645!

"Original works of art are translated into expressive Axminster carpet designs using complex color and textural overlays,” states Nadia Burton, Design Director for Brintons Americas. “Wild graphic strokes and frenzied paint splats marry with translucent floral forms to create boldly scaled designs catered to the hospitality market. Altered Gravity, with pattern repeats varying from 6‘ to 48’ is presented as an extremely versatile collection and one to watch in 2017,” adds Burton.

Inspired by the maker's movement, Altered Gravity features 14 patterns pulling influence from the diverse disclipines of the art universe.

Altered Gravity is a fresh approach for the Brintons + Stacy Garcia partnership, with designs derived from Stacy's original paintings. Although the elements have been dissected and rearranged to create new works of art, the viewer can still clearly see the artist's hand in each pattern.  Learn about Stacy's process and inspiration  in this behind the scenes video. 

Behind the Scenes with Stacy Garcia

Altered Gravity will launch November 13-14 at BDNY, at the Design Gallery by Stacy Garcia at booth #645. Not registered for BDNY yet? Click here to register for free! 

Bicester Village partnered with the Campaign for Wool and the British Fashion Council for the first time with a celebration of all things woolly in the new British Wool Collective pop up boutique. The boutique will be open from Thursday 13 October until January 2017 at Bicester Village.

Brintons has long been a champion of the Campaign for Wool and donated several of its favourite collections to showcase throughout the village as part of the wool collective.

The British Wool Collective

Brintons will launch the Mazij collection at the Dubai Hotel Show later this month (17th -19th September 2016).

Meaning a mix or melange of things, the arabic word Mazij conjures up the beauty and romance of the Middle East’s impressive and rich heritage of art and architecture and the many intricate patterns, motifs and colours that are associated with it.

Our design team sought inspiration in this impressively rich culture, and in the natural beauty of the region’s landscape, to create a wide-ranging and exciting collection of carpet designs that complement the flourishing contemporary architecture of modern hotel and leisure projects in the region’s cities and luxury coastal destinations.

The Mazij collection is composed of five ranges and a collection of Axminster or hand tufted rugs.


The Middle East is capturing the design world’s attention today because of its ever-booming infrastructure. It has become a travel destination for design enthusiasts all around the world.

This section of the collection focuses on the design trends influenced by modern architecture and includes the works of well-known design houses all-round the globe.


When one thinks of Marrakech, images of patterned ceramic tiles, colourful pots, rugs and lamps and busy spice souks come to mind.

This was the inspiration for this segment of the collection; Brintons have blended the authenticity of the patterns from this region with a modern approach by designing with sophisticated shapes.


The Middle East is not just rich in its history and culture but it also has wonderful geographic beauty. Its mountains, deserts and rivers make it geographically distinct and have influenced the development and maintenance of cultural traditions through much of the history of the region.

Inspired by the beauty of this land, the range very subtly interprets nature into carpet patterns.


Petra, also called the Rose City due to the colour of the stone out of which it is carved. Brintons were inspired by has developed designs that reflect these natural effects in carpets.

The idea was to capture the natural effect of the sandstone, its colours and multi layered textural details.


Mosque or prayer room carpets are special and unique as they have very distinctive features. They are used not only to enhance the aesthetics of the mosque’s interior but also to provide the marking on the floor to guide worshipers.

The interiors of the mosques today are inspiration for this segment. This ranges from traditional to contemporary, from simple to intricate patterns.

We look forward to showing you the Mazij collection at this year’s Hotel Show Dubai, Hall 7, Booth 7A272

Brintons have collaborated with Birmingham City University (BCU) over the last four years to support their textile degree students with their final year projects.

The BCU textile students showcase is the culmination of three years of study from their graduating students. The work on display is very diverse and highly individual, from concept to actualisation, representing the future career aspirations and developed aesthetic of the students.

Birmingham City University invited Brintons Commercial Marketing Manager, Sarah Draper and Designer's Jodie Hatton and Jay Ralley-Jones to the School of Fashion and Textiles Graduate Show 2016. The Brintons team were asked to award a prize for Design Innovation and selected BA (Hons) Textile Design (Constructed Textiles) Kayleigh Jones work. Her project was titled 'Puff, powder, Gloss' - cosmetic tactility.

Kayleigh created a collection of seductive, evocative and inspiring material concepts, influenced by the materiality of cosmetics. 

This explorative body of sophisticated treated and woven material possibilities, aims to inspire a trend informed audience  and appeal to various, design sectors. Photography of sprinkled make-up powders ignites an inceptive and curious material enquiry into the aesthetics of powder and gloss. The collection develops through treatments of acquired and hand-woven fabrics. Layering, trapping, coating and tufting processes create materials, which evoke atmospheric qualities and have a high tactile appeal. 

Image above centre: Birmingham City University awards ceremony at Parkside Campus.

Image right: Kayleigh Jones, BA (Hons) Textile Design (Constructed Textiles) student

The National Trust held a Summer Party to celebrate and showcase 10 years of ground-breaking, top quality, award-winning conservation work at Attingham Park, Shropshire.

Attingham Re-discovered began as a long term programme of improvements to the mansion’s interiors but quickly became much more than that. The project started in 2006 after several years of detailed research and consultation. The main aim was to refresh the way that Attingham’s Regency rooms were displayed in order to reveal and enhance the significance of the place, its fabric, contents and human stories. This involved the conservation, restoration and re-creation of the mansion’s historic decorative schemes and collections.

Yvonne Smith, Brintons Archivist, worked closely with the Project Curator Sarah Kay to identify carpet designs  for the Octagonal room which, were authentic to the Regency period. Designs were chosen from Brintons extensive archive, which dates back to 1790. It is one of the world's largest commercial design archives and historical pattern libraries in the industry.

Yvonne was invited to the celebrations at Attingham Park and is pictured with Sarah Kay in the beautiful walled garden. 

Brintons Design Video

19th May 2016

Brintons is recognised as a powerful creative source stretching the way people think about pattern and colour on the floor. Our ability to combine thoughtful design with experience and technical knowledge allows us to deliver high performance floor coverings that will take your breath away.

Learn a little more about our design process in the latest video from our 'Fleece to Floor' series.

Brintons Design Video

Dyeing and Weaving

25th April 2016

We are proud to have manufactured carpets for over 230 years. Every stage of the carpet making process is carefully controlled by our skilled team to ensure premium quality and a luxurious finish. Learn a little more about our dyeing and weaving process in the latest video from our 'Fleece to Floor' series.

Dyeing & Weaving

Our new 'Crafting the Yarn' video explores the process of blending, carding and drafting the wool on to bobbins before it is spun in to thread ready for the next stage of production.

Crafting the Yarn

Brintons is one of the few carpet manufacturer that still crafts its own yarn. Our unique blend of 80% wool and 20% nylon pioneered in the 1950’s is now the global standard for carpet quality, reflecting Brintons high quality materials, processes and people that are all parts of the production process.

Look out for more videos soon!

Images taken during our video shoot at Brintons manufacturing site in Telford, England

The ‘Where it Begins’ video is the latest in our Fleece to Floor series, outlining the origins of each Brintons carpet.

where it begins

The video explores the process of shearing, washing and drying the wool before it is bailed ready for the next stage of production. Brintons is the UK’s largest consumer of British wool with one in nine British sheep providing wool for our carpets.

The unique ‘Brintons Blend’ of 80% wool and 20% nylon pioneered in the 1950’s is now the global standard for carpet quality, reflecting Brintons high quality materials, processes and people that are all parts of their production process.  

The third video within the series explores how British wool is naturally stain resistant, naturally fire retardant and easy to clean, producing premier carpets that are long lasting and hard wearing. With shearing a necessary process for sheep, it provides the ultimate sustainable product from a renewable source, producing high quality carpets without depleting natural resources.

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