Where it Begins video launch
21st March 2016
The ‘Where it Begins’ video is the latest in our Fleece to Floor series, outlining the origins of each Brintons carpet.where it begins
The video explores the process of shearing, washing and drying the wool before it is bailed ready for the next stage of production. Brintons is the UK’s largest consumer of British wool with one in nine British sheep providing wool for our carpets.
The unique ‘Brintons Blend’ of 80% wool and 20% nylon pioneered in the 1950’s is now the global standard for carpet quality, reflecting Brintons high quality materials, processes and people that are all parts of their production process.
The third video within the series explores how British wool is naturally stain resistant, naturally fire retardant and easy to clean, producing premier carpets that are long lasting and hard wearing. With shearing a necessary process for sheep, it provides the ultimate sustainable product from a renewable source, producing high quality carpets without depleting natural resources.