Brintons supports Campaign for Wool
25th May 2012
Brintons Carpets is proudly supporting the Campaign for Wool by producing a bespoke runway carpet that forms part of the groundbreaking ‘Wool Modern’ exhibition – a celebration of wool in the 21st century.
Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall officially opened the 'Wool Modern' exhibition with an audience of fashion, interior design and wool industry representatives.
Brintons draws attention to the role that wool plays in the production of our wool-rich Axminster carpets at the official launch on 7th September 2011, in a collaboration with Erdem and the British Wool Marketing Board to produce a bespoke runway carpet (2m x 30m) that ran the length of the arcade leading up to the La Galleria venue in Pall Mall, London.
"The trends that we see on the catwalk don’t just filter into our wardrobes, they also have a significant impact on interior design,” said John Bain, Brintons’ Global Design Director. “Working with such a renowned design house such as Erdem provided the perfect collaboration for the Wool Modern exhibition, combining Brintons’ great wool heritage with Erdem’s iconic fashion prints”.