Design
Brintons Global Commercial Strategy is to grow the business through Design Leadership, Differentiation and Creativity. Design is the key dynamic that drives our organisation. Every department within Brintons adopts this philosophy. It is true to say that we sell design and we make carpets.
We know and understand that good design is what drives our customers more than any other attribute. In the growing global community we do not underestimate the crucial importance of leadership and design. Our future depends on how we will design our way through the challenges ahead of us. As a design led company, we encourage creative thinking, not just in our design teams, but right across the organisation in every area. This design-led ethos; touches every process throughout the business. Our ambition is to constantly reinvent the perception of what great design is and never let design stand still.
In recent years we have taken bold steps to engender new directions in design for floors, driven by passion and enthusiasm. We have many very exciting initiatives following these in the coming months. Although we have always invested in design, in the last 18 months we have increased our investment world wide to unprecedented levels in expanding our creative resources and expertise in all our key markets. As a truly global company our designers can provide the highest quality design solutions to our clients on a direct basis with a vast support network behind them. We have experience in every area of interior installation from the biggest airports to the smallest bedrooms in the best hotels.
Our creative teams are all linked across the globe through the latest technologies. They are the antenna of our business; constantly alert to changes in interior fashions, the next big trend, forecasting and feeding back constant streams of ideas, new design concepts or colour direction from their contact with our clients, many of whom are the most talented and demanding designers on earth.
We stay outside of our comfort zone by stretching the technologies we have to hand as well as developing concepts for new ones. It is true to say that given the coverage we have around the globe, "The sun never sets on Brintons design".
