Skip to content

Design Blog

We use this blog to share information about our work for the benefit of customers. You can use our archive below to browse previous blogs.

On trend: The geodream

9th November 2017

Immodest deep hues of reds to a cheeky marriage of pinks and peaches… drenched into sumptuous furnishings and fabrics... the geodream celebrates the rebirth of lavish interiors.

"Be inspired! The geodream is the first trend collection from Brintons APAC, inspired by Paris and London Design Week 2017. A myriad of combinations can be realised from the geodream palette, using this selection of highly evolved geometric designs." 

Julie Bjork, Australian Design Manager

With sophisticated application, this palette conjures ideas of wealth and the ornate with an overwhelming mmmmm factor. Peaches and deep maroons have come forth as prominent companions in many recent palettes, but seem ever-so at home in this setting with their closer relatives.

A myriad of combinations can be realised from the geodream palette, using this selection of highly evolved geometric designs. These designs are capable of incorporating a sensible balance of colour, containing omni-present texturing which is such a fundamental feature in floor design.

Just one, or a combination, of these patterns yearn to be woven in the lustrous Brintons wool blend yarns to enhance an interior of your making.

The geodream colour palette

Global color authority, Pantone Color Institute™, hand in hand with The Prince Estate, announces the development of a dedicated shade of purple to embody musical icon, Prince. 

From the Pantone press release: 

The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s indelible mark on music, art, fashion and culture.

Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.

A creative like Prince comes around once in a lifetime and when the world experiences such an impactful artist as he, influence is bound to reach across different industries. See our curated selection of archived patterns inspired by "Love Symbol 2".

Designer Oren Sherman

Oren Sherman has created exclusive artwork for a variety of clients including Steuben Glass, U.S. Postal Service, VISA, Hermés, Disney, Pepsi Co, and many more. Oren’s style is crisp, confident and sophisticated. Alluring color and dynamic compositions draw us in, while the powerfully nostalgic scenes reference our collective American past. Oren’s interest in storytelling and design history has provided over three decades of widely diverse success. It’s no wonder the newest creation, BLOKWERK, circles back to the roots of his identity as a designer-storyteller.

The De Stijl movement was critical to the development of graphic design and for a century inspired artists and architects across the globe. We sat down with Oren Sherman to learn about what his story brings to Axminster, his interest in the De Stijl movement, and the birth of our latest collaboration, BLOKWERK. 

Q: Give us a little background: childhood experiences, family ties, early design memories? 

A: I was born in Boston in1956, which ironically makes me mid-century modern. My mom was a landscape designer and artist, she’s 93 and very definite in her tastes, we’re still disagreeing. It’s my earliest memory, drawing and making patterns in color was my first language. We were visiting museums before I could walk. As a child I remember visiting the Gropius house, Corbusier’s Carpenter Center and the best modern architecture that was the new style in Cambridge at that time. Utopian and very glamorous! 

Q: You’re an alumnus and professor at one of the most prestigious design schools in the United States. Tell us about your experiences being submerged in the thriving creative environment of the Rhode Island School of Design.

A: It was my dream to go there from junior high, when I was accepted I withdrew my applications to other schools, and never told my parents. I returned to teach part-time 15 years after I graduated. Being around the best of the best, of all different disciplines is a continual education. The students and faculty, the RISD Museum, The Fleet library, are a constantly inspiring and humbling experience.

Q: The majority of your work, both the Oren Sherman Limited Edition posters and your commercial commissions have been based in storytelling. There’s been a drastic jump in style from your narrative based illustrations to the cool abstractions of your textile designs. What happened between then and now? Is it the medium or the consumer that changes your design decisions?

Public space corridor with red patterned carpet from Brintons BLOKWERK from Oren Sherman

A: No one has ever asked me this. I became interested in historical pattern as a student, RISD was originally a textiles college and they have an amazing rare book collection. My name is still on the cards from when the books circulated. The design archive at Brintons has many of the same books, when I visited there it was like seeing my old friends. I was not a textile major; I came to a fascination with pattern from color exploration. There is something so satisfying about systems of organization. I tend to see pattern not as flat repeats but as 3-D space.

Q: With your past work being strongly influenced by various historical narratives, has it been difficult moving away from naturalism into the abstract realm of pattern? Or are your patterns just more elusive stories?

A: Pattern is all about story; it’s just a different deliverable. The arrangement of shapes and colors on the page is to create the illusion of 3-D space. My work in pattern is very similar; it’s just a leap off narrative into design. The first artwork I designed that was not dependent on narrative as a subject was a shock to everyone but me.

Q: What do you find most challenging about the creating for the hospitality industry?

A: As a designer, the first question I ask myself is “what problem is this solving?” I have been working in hospitality for some time; designing wall covering, bedding, and carpet collections so I understand the needs of this world. Along with RISD, I work at the amazing Elkus Manfredi Architects in Boston. I am surrounded by the best designers I have ever worked with. Being there has been hugely helpful in my understanding of how my work integrates into the overall design scheme, and solves needs of the client. Corridors are a challenging design problem; how do we engage a guest to travel down an endless corridor with only a 12’ repeat? That was the ah- ha moment! The transformation from an overlooked space, generally with no natural light, to a dynamic and engaging experience. The next revelation was seeing that patterns could implement as full bleeds that could be cropped and pieced at any juncture. That was the engineering miracle; no waste.

Q: What goes on in the day-to-day throws of the working designer?

A: Fast deadlines, problem solving that requires teamwork. Combining intellectual skills and design sensibility to make innovative work that integrates with and elevates the client’s brand.

Q: Your designs for BLOKWERK are obviously steeped in the philosophies of the De Stijl movement, which has developed the basis for the graphic design movement as well as greatly influenced mid century architects around the world. What is your personal connection with the De Stijl movement? How does that influence your design decisions today?

A: It was the system of organization that moved from textiles, to painting, to furniture, fashion and architecture. I love “movements” that sweep the design world, a historically rare series of events that has everything to do with sociology, politics, production innovations and original thought.

Q: How did your design process for BLOKWERK begin? Develop? End?

A: It was on a visit to Berlin, Hansavietel, a landmarked mid-century neighborhood that has architecture from the best international architects in of the day. It was one of my most inspiring design adventures. Color blocked exteriors, fantastic!

Brintons flooded floor plan showing carpet design in a curved corridor

Q: From birth, how has BLOKWERK changed through the creative process of collaboration?

A: I could envision it, see how it would work. I knew Brintons’ Axminister to be the most beautiful woven carpet. It was all there but corridors have very specific engineering challenges. Brintons and I worked together for over a year, I am sure I drove them crazy. I’m not a carpet designer; I simply wanted to transform the floors into woven art.

Q: Do you have a design mantra?

A: “Come from forever and you will go everywhere.” - Arthur Rimbaud

Brintons is excited to announce BLOKWERK, an innovative Axminster collection engineered specifically for the corridor, debuting later this month.

 Immersed in the widely influential waters of the De Stijl movement, BLOKWERK presents a collection of carefully composed designs offering an innovative solution to corridor design. Oren Sherman brings a restrained simplicity to the world of Axminster, resulting with the truly collaborative collection of elementally flexible designs. Constructed with harmonious textures and contemporary color palettes, BLOKWERK offers a multitude of ways to balance color and shape, manage scale and proportion, turn corners, and extend perspectives.

Three corridor carpet designs from Brintons BLOKWERK from Oren Sherman

 “These designs have been engineered with extraordinarily long repeats,” explains artist-illustrator Oren Sherman, “allowing designers to chart inventive pathways through corridors and transform often overlooked spaces into exciting opportunities."

Brintons, has helped the National Trust to recreate history at the iconic manor house, Baddesley Clinton, by supplying 19th Century designs from its extensive design archive.

Baddesley Clinton, with its mixture of stone and half-timbering, is a Grade I moated manor house in Warwickshire, originally dating from the thirteen century. It was owned by the Ferrers up until 1980 when it was passed to the National Trust. The house, which has featured in Granada’s Sherlock Homes series and The Adventure of the Musgrave Ritual, boasts a wealth of 16th century carvings and furniture as well as 19th century accessories.

One of the most intriguing aspects of Baddesley Clinton is the presence three secret priest's holes. These hidden chambers were built during the height of religious strife in 17th century England, and afforded visiting Jesuit priests a place to hide from prying eyes. 

Yvonne Smith, Brintons Archivist, and Alexa Buffey, National Trust posing for camera on red motif Brintons carpet at Baddesley Clinton

As part of a re-furbishment project to replace a worn out wilton runner, Curator for the National Trust, Andrew Barber, approached Brintons’ archivist, Yvonne Smith to find carpet designs that reflected the individuality of the home and its former owners - the Ferrers family,

Having no evidence of original carpet patterns to replicate, Andrew visited Brintons’ archive to find designs from the 1870’s,and 1880’s to evoke a design that would sit comfortably with the historic interiors.

Red and maroon traditional motif Brintons carpet at National Trust property Baddesley Clinton manor house

With the help of Yvonne, six potential designs were chosen, featuring different field and border designs constructed of geometric shapes and intricate colour patterns. Speaking of the project, Andrew said: “It was a wonderful experience visiting the archive and working with Yvonne to explore the original point pattern papers in order to really get a feel for the designs and the period that they encompassed.

“As the Ferrers family were well known Roman Catholic converts, we wanted to choose designs that reflected their religious leanings as well as the Victorian taste that features largely in the property. As stained glass windows, rich oak beams and ochre-washed walls appear throughout the house, we wanted to discover designs that did not merely coincide with the interiors but created a perfect balance between them. To judge by the positive comments we have received from visitors this seems to have been achieved.”

Two separate patterns were chosen for the field and border of the carpet to create one cohesive design that reflected the chosen period of 1870 – 1885. These were fitted on two staircases and two main corridors of the property, one of which spans the whole width of the inner courtyard.

Andrew continued: “As the widths of the staircases and corridors differ, we chose to separate the designs of border and field to accommodate this. This resulted in some parts of the corridor featuring just the field design and in other parts featuring both the field and border designs.

A Victorian colour palette consisting of deep maroons, pinks, reds and black were chosen based on original watercolour interiors of the manor house, which helped to induce a rich Catholic feel to the property.

Two intricate, geometric and floral inspired designs were picked for the field and borders to reflect the Victorian period of the interiors and to enhance the spirit of the property.

Andrew continued: “The carpet design perfectly reflects the character and spirit of the Ferrers family and it was a fantastic opportunity gradually and gently to increase the individuality of the house.”

Image top right: ( l to r) Yvonne Smith, Brintons Archivist with Alexa Buffey, National Trust

Image top right: Baddesley Clinton, corridor area

Birmingham City University are showcasing their final year student’s work at The January Furniture Show, which runs between the 24 – 27th January at the NEC Birmingham.

Exhibition stand with word Strata, featuring living room setting with 32 colour high definition weave rug manufactured by Brintons

In its 7th year, the Trends project presents the pinnacle of design with students creating a range of new designs inspired by two trends forecast by Colour Hive for Autumn/Winter 2016/17: ‘Strata’ and ‘Play’. The project provides new inspiration and demonstrates how trends can be applied from original design thinking through to end product, it also allows students to create a unique portfolio of ideas from which to convey their employment potential. The trends project doesn’t just give an insight into future talent – it helps mould and support it.

Rosie Williams, UK Birmingham City University student, sitting on her 32 colour high definition weave Strata rug manufactured by Brintons

Brintons collaborated with Birmingham City University to create sample rugs based on original designs by Constructed Textile Design students Rosie Williams (Strata) and Chloe Baker (Play); the rugs were manufactured using Brintons revolutionary 32-colour High Definition looms. 

The trends, which Birmingham City University students have interpreted, are STRATA and PLAY:


Exhibition stand with word Play, featuring dining room setting with funky Brintons carpet designed by Birmingham City University student Chloe Baker

As our natural world continues to surprise and sometimes alarm us, we realise its significance in the everyday. Strata pays particular attention to geology to better understand the unrefined beauty of the earth, exploring man's influence on nature and vice versa. 


Brimming with creativity and optimism, play inspires us to do just that. Subverting traditional notions of grown up good taste, this trend responds to our inner child, encouraging a cut and paste attitude, full of fun and energy. 

Brintons, has helped the English Heritage to repeat history at Walmer Castle by supplying 19th century designs from our extensive archive.

Painting of Duke of Wellington's bedroom at Walmer Castle, UK

Constructed in 1540 by Henry VIII, Walmer Castle is a Tudor castle situated in Walmer, Kent. Housed by the Duke of Wellington from 1829 - 1852 during his position as Lord Warden, the Duke’s bedroom is his final resting place and is a popular tourist attraction maintained by the English Heritage.

Handpainted design paper from Brintons archive showing red and green Victorian panel carpet design

As part of a renovation project to restore the Duke of Wellington’s bedroom as it was at the time of his death in 1852, Brintons’ Archivist, Yvonne Smith, was approached by the English Heritage Curator for the South East to explore the archives for a design that reflected the style of the original carpet.

When examining the pattern, English Heritage and Brintons didn’t have any physical carpet to work with, but instead used a watercolour painting of the Duke’s bedroom by painter Thomas Shotter Boys, which still hangs in Walmer Castle. The style of the carpet was identified as a Brussels weave, and a picture of the painting was taken to the archive to find designs that were as close to the original as possible.

Rowena Willard-Wright, Senior Curator for English Heritage South East, said: “When working on the Duke of Wellington’s bedroom restoration project, not only did the carpet design have to be of the right period it also needed to closely approximate the carpet’s design and the colourways represented within the watercolour.”

Handpainted design paper from Brintons archive showing red and green Victorian panel carpet design

After examining hand painted design papers from Brintons’ expansive archive, three examples were chosen that were of the era and of similar Brussel’s style to the carpet depicted. 

The English Heritage consulted Linney Carpet Consultants, which specialises in traditional installation methods, regarding the design and the appropriate application methods. To ensure that the period style was completely mirrored, a traditional method of installation was used on the 65sqm of carpet to replicate the original style of the bedroom.

Dewi Hughes, Project Manager at Linney Cooper Carpet Consultants, said: “When we installed the design we used a hem and blued tack method of installation, and all seams were sewed by hand. This method was traditional to the period and would have been used on the original carpets, completely replicating what would have been in the Duke’s bedroom.”

Featuring shades of dull rose pinks, bright terracottas and red fawns, the early Victorian panel designs were transformed into a pattern repeat that reflected the traditional interiors of the 19th Century period.

Rowena, continued: “When working on historical renovations such as Walmer Castle, Brintons’ archive is a national treasure for curators involved in this kind of specialist research and it was fantastic to find a design so close to the original.”

Brintons is excited to announce Santhiya, its fourth Axminster carpet collection with designer Virginia Langley. 

Keeping with Virginia's established style, Santhiya offers a range of handcrafted designs derived from the wonders of nature; where sand, sea, and natural elements inspire the senses.

Tell us what intrigued you to become a designer.

I have always had a deep love of nature. It's always been my inspiration in art & design. What I love about design is the fun & challenge to interpret into pattern what you see & feel inspired about. It can be stylized, abstract or textural. Designing is constant learning & growing; there is never a dull moment!

In the Santhiya collection, debuting fall with Brintons, how did you translate your travel inspiration into this collection? 

Collection of Brintons colour poms and paint brushes

Besides nature, travel is definitely the next influence in inspiration for designing for me. Santhiya is Thai for "natural beauty" which is such a great translation for this collection. Santhiya really depicts a graceful & elegant interpretation of fauna & flora & patterns that I've noted over recent travels. From the Saffron Thistle in Australia to the African Protea, to rock & sand textures I've sketched or photographed. These all reflect throughout Santhiya in various modern styles & patterns.

In what way do you keep up with trends?

Trends are an exciting part of designing. The more you research & follow, I believe the stronger a designer you become. From fashion to architecture, art styles to travel destinations, every avenue is an important influence to what's happening & what's coming up strong in future trends.

Where is your next adventure?

The next trip I'm really excited about it going to probably be a "round the world air ticket" excursion at the end of this year. I'll be heading out of LA to New Zealand first & then after Christmas with my family, I'll be flying via Singapore to South Africa to go spend the New Years with cousins I have there. It's a really beautiful place on the coast called Port Alfred in the Cape. After that it's New York & then back to LA. Lots and Lots of awesome places to collect design ideas & get some major inspiration for next year's design collections!

Living room setting with white sofa and patterned Brintons carpet from Santhiya collaboration with designer Virginia Langley

What do you love most about being a designer?

What I love most is being able to be creative, to explore new design techniques & constantly learning & finding ways to combine & interpret trends & fashions & nature into modern designs.

International Design logo with words SBID International Design Awards 2015 Finalist

Brintons has been shortlisted in this year’s prestigious SBID International Design Excellence awards for our latest design collection Inspirations.

The collection has been selected by a technical panel of judges to be shortlisted in the Contract Product category. The public is now invited to vote online for their favourite entry, which will close on Friday 18 September at 5.30pm.

Room with green and blue geometric carpet 1-X5836IN from Brintons Inspirations custom design collection

Released in May 2015, the collection has been designed based on three themes, including tropical, geometric and architectural by Brintons’ team of global designers. Bright colours and geometric patterns were combined together to create vibrant and overlapping designs, which inspired a range of mood boards that lead to the final creation of 12 individual pieces.

Designs featuring decadent leaves in shades of purple and pink are contrasted against rippling designs in hues of blues and greys to create a collection that truly reflects the harmony of the three inspirations.

People can register their vote for Brintons Inspiration Collections in this year’s SBID International Design Awards by visiting:

The London Design Festival runs from 19-27 September 2015 at various venues throughout the city. We love this event as it promotes creativity and every year provides an unmissable celebration of all things design.

Deconstructed Living London exhibition shell displaying different Brintons carpet designs

We know that a fundamental and crucial element to any good interior design scheme begins from the ground up. When planning a new interior or building scheme thoughts automatically go to the floor finishings, regardless of what stage your building’s at. As construction work takes hold and the building starts to take on its skeletal phase, it’s time to start thinking about your flooring...

Collage with Brintons carpet designs and words Back to Basics / Deconstructed Living

We want to showcase the raw beauty of carpet and its importance and functionality within the modern home. The Brintons 'Deconstructed Living' event will run between 10am-7pm on the 23rd and 24th September 2015 at 133-135 Bethnal Green Road, Shoreditch.

A cross between an Art Installation and an Architectural Show with the main focus being a deconstructed skeleton of a building. Wool-rich carpets will form floating walls, floors and ceilings with architectural detailing added. Dividing walls will rise from the ground with carpet panels inserted. The display will sit seamlessly within an industrial setting and will hint at the manufacturing process of carpets too. If you are seeking a contemporary yet cosy way of living within the hustle and bustle of a big city we'd love to see you and help you fall in love with the beauty of a Brintons carpet.

Office setting with patterned Axminster carpet design 1-X5830IN from Brintons Inspirations custom design collection

Brintons has launched its latest collection ‘Brintons Inspirations’. 

The designs have been based on three themes, including tropical, geometric and architectural, and a team of global designers worked to develop a range of mood boards to help feed into the final 12 piece collection.

The collection is available to view online as a digital PDF for clients to download and designs are also available on Brintons’ interactive Design Studio Online, which is a tool for designers and customers to instantly access and search designs. 

Brintons Inspirations
Living room setting with contemporary patterned Axminster carpet from Virginia Langley Ciranda collection by Brintons

Brintons most recent collection, Ciranda by Virginia Langley, debuts Spring 2015.

The Ciranda, a traditional Brazilian dance comprised of vivacious and hypnotic movements, creates an inviting environment of harmony and grace.

An excerpt from Virgina Langley on her inspiration for Ciranda:

“ Whether is has been to Europe, the Islands of Fiji, or to South America; the many places I have been fortunate to visit have traditional dancers adorned with flowing fabrics, natural grasses, & sometimes local flora. To me, dance is a time to be expressive & creative by following a rhythm to feel light-hearted & free. I hope these designs bring these same feelings & atmosphere everywhere they go.”

To view Virginia's previous collections with Brintons: Camélia Rose & Arenzano

What are clippings?

Clippings allow you to collect any images you're interested in, for later review or enquiry. To add an item to your clippings, simply select the paper clip icon above the image. Items already added to your clippings are indicated by a green tick icon above the image. You can return to, or delete, any clipping from the Your Clippings page by selecting View/Manage.