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When Industries Collide: Pantone Develops Prince Purple Color

14th August 2017

Global color authority, Pantone Color Institute™, hand in hand with The Prince Estate, announces the development of a dedicated shade of purple to embody musical icon, Prince. 


From the Pantone press release: 

The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s indelible mark on music, art, fashion and culture.

Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.


A creative like Prince comes around once in a lifetime and when the world experiences such an impactful artist as he, influence is bound to reach across different industries. See our curated selection of archived patterns inspired by "Love Symbol 2".

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