Brintons supports the Campaign for Wool 2012 in Bryant Park, NYC
27th September 2012
Manufacturers, retailers, designers and sheep farmers joined together to launch The Campaign for Wool for the first time in the United States to revive the nation’s understanding and interest in wool, increase consumer demand and educate consumers about its natural benefits.
Convened by HRH The Prince of Wales, the Campaign for Wool commenced with Wool Week– a key platform for wool retailers to host wool themed promotions and activity and encourage them to support this highly successful initiative.
Sheep were the talk of the nation as they were brought into the world’s most energetic city, New York, to graze freely and play centre stage in a stunning installation called ‘WOOL UNCOVERED’ which transformed the famous Manhattan outdoor living space - Bryant Park into a woolen wonderland.
Brintons was proud to show off the amazing and award winning HD Weave technology by carpeting the park.